Standard Desktop Display

Standard Banner Ad Formats

Billboard See example
Dimensions (PX) 970x250
File Type HTML5, GIF, JPG, PNG
Max File Size 80 KB
Max File Size of shared library files 100 KB
Half Page See example
Dimensions (PX) 300x600
File Type HTML5, GIF, JPG, PNG
Max File Size 80 KB
Max File Size of shared library files 100 KB
MREC See example
Dimensions (PX) 300x250
File Type HTML5, GIF, JPG, PNG
Max File Size 80 KB
Max File Size of shared library files 100 KB
Leaderboard See example
Dimensions (PX) 728x90
File Type HTML5, GIF, JPG, PNG
Max File Size 80 KB
Max File Size of shared library files 100 KB
Ad Format Billboard
Dimensions (PX) 970x250
File Type HTML5, GIF, JPG, PNG
Max File Size 80 KB
Max File Size of shared library files 100 KB
Ad Format Half Page
Dimensions (PX) 300x600
File Type HTML5, GIF, JPG, PNG
Max File Size 80 KB
Max File Size of shared library files 100 KB
Ad Format MREC
Dimensions (PX) 300x250
File Type HTML5, GIF, JPG, PNG
Max File Size 80 KB
Max File Size of shared library files 100 KB
Ad Format Leaderboard
Dimensions (PX) 728x90
File Type HTML5, GIF, JPG, PNG
Max File Size 80 KB
Max File Size of shared library files 100 KB

* HTML5 creative that is not 3rd party ad served (site served) must be built to DoubleClick Studio Specifications. Templates are available for Adobe Edge Animate and Google Web Designer

* HTML5 creative that is not 3rd party ad served (site served) must be delivered as a single zip file containing all required components (HTML5, Javascript, CSS, images)

*Libraries and external resources will need to be hosted and served by an approved 3rd party vendor. External references are otherwise not permitted

*A HTML5 Standard Banner is defined as a basic banner with single click through with contained behaviour. Anything beyond this is considered Rich Media