Desktop / Tablet

Rich Media Desktop / Tablet

Asset Max File Size File Type Max File Size (KB) of Shared Library Files
Backup image 40 KB JPG, PNG, GIF -
Initial Load 80 KB + 70 KB (ad verification scripts) + 100 KB (exempt shared libraries) Image, HTML5, JS, Sprite sheets, Video files 100
Polite Load 2 MB Image, HTML5, JS, Sprite sheets, Video files For anything greater than 100 KB, polite loading must be enabled
User Initiated 10 MB MP4 -
Asset Backup image
Max File Size 40 KB
File Type JPG, PNG, GIF
Max File Size (KB) of Shared Library Files -
Asset Initial Load
Max File Size 80 KB + 70 KB (ad verification scripts) + 100 KB (exempt shared libraries)
File Type Image, HTML5, JS, Sprite sheets, Video files
Max File Size (KB) of Shared Library Files 100
Asset Polite Load
Max File Size 2 MB
File Type Image, HTML5, JS, Sprite sheets, Video files
Max File Size (KB) of Shared Library Files For anything greater than 100 KB, polite loading must be enabled
Asset User Initiated
Max File Size 10 MB
File Type MP4
Max File Size (KB) of Shared Library Files -

*All rich media creative must be 3rd party ad served by an approved vendor

*Back-up image requires a solid 1px black border

*Libraries and external resources will need to be hosted and served by an approved 3rd party vendor. External references are otherwise not permitted.

*Creative Hosting: All rich media creative must be 3rd party ad served by an approved vendor

*CPU Usage: Ad not to exceed 30% CPU Usage during host initiated execution

*User Initiation: Users must interact by either clicking or tapping the ad or upon rollover after a one second delay

*Host Initiated File Requests: 15 max

* Length of animation must not exceed 15 seconds.

* No looping beyond 15 seconds.

* Animation is recommended to be part of subload.

* JavaScript used for animation must be executed as asynchronous load and CSS used must be inline.

* Animation may be host initiated