Dealer PPV Sponsorship

Standard Banner Ad Formats

Ad Format Dimensions (PX) File Type Max File Size (KB) Max File Size (KB) of shared library files
Half Page 300x600 HTML5, GIF, JPG. PNG 80 100
MREC 300x250 HTML5, GIF, JPG. PNG 80 100
Leaderboard 728x90 HTML5, GIF, JPG. PNG 80 100
Mobile Banner 300x50 HTML5, GIF, JPG. PNG 80 100
Ad Format Half Page
Dimensions (PX) 300x600
File Type HTML5, GIF, JPG. PNG
Max File Size (KB) 80
Max File Size (KB) of shared library files 100
Ad Format MREC
Dimensions (PX) 300x250
File Type HTML5, GIF, JPG. PNG
Max File Size (KB) 80
Max File Size (KB) of shared library files 100
Ad Format Leaderboard
Dimensions (PX) 728x90
File Type HTML5, GIF, JPG. PNG
Max File Size (KB) 80
Max File Size (KB) of shared library files 100
Ad Format Mobile Banner
Dimensions (PX) 300x50
File Type HTML5, GIF, JPG. PNG
Max File Size (KB) 80
Max File Size (KB) of shared library files 100

Desktop ad sizes: 728x90, 300x600 / 300x250

Mobile ad sizes 300x250 / 300x50

App ad size 300x250

Deliverables

Option 1: Static

  • File type: GIF, JPG, PNG
  • Animated GIF is allowed, but please ensure that rotation is set as looping
  • All Standard Banner Ad Formats specifications must be adhered to
  • Click through URL must be provided


Option 2: HTML5

  • File type: zip containing all required components such as HTML5, Javascript, CSS and images
  • Creative must be built to DoubleClick Studio specifications
  • A click tag must be inserted
  • Please also supply backup images


* HTML5 creative that is not 3rd party ad served (site served) must be built to DoubleClick Studio Specifications. Templates are available for Adobe Edge Animate and Google Web Designer

* HTML5 creative that is not 3rd party ad served (site served) must be delivered as a single zip file containing all required components (HTML5, Javascript, CSS, images)

* Libraries and external resources will need to be hosted and served by an approved 3rd party vendor. External references are otherwise not permitted

* A HTML5 Standard Banner is defined as a basic banner with single click through with contained behaviour. Anything beyond this is considered Rich Media

* DFP HTML5 requirements help page: https://support.google.com/dfp_premium/answer/7046799?hl=en&ref_topic=7041998